Is Customer Satisfaction Dead?

Customer satisfaction has long been a key objective in marketing with resources all being directed to gaining high levels of satisfaction with products, services and customer experiences. However, the latest University research concludes that this is not what ultimately influences consumers.

The Knowledge Network will be hosting its second event for 2011, ‘Customer Satisfaction is Dead’, which looks at how to target and maintain customer loyalty in 2011 and helps businesses to understand how effective marketing can aid growth in these highly competitive times.

At the event Professor Jillian Farquhar, Professor of Marketing Strategy at the University’s Business School, will present her research on sustainable marketing strategies at the event. Also speaking is Anthony Prior, of Sheridan Global Ltd, who will discuss the latest innovations in market research technology.

The event is open to all but will be of particular interest to business managers and marketing professionals from the public and private sectors. It will be held on Wednesday 23rd February 2011 at 5.30pm at the Putteridge Bury Conference Centre.

For more information on the event or to book your place please visit
the website, email info@theknowledgenetwork.co.uk or call
0800 328 5334.